LinkedIn's MTR Rollout: 290 MTR Rooms across 9 APAC Cities in 10 Months

LinkedIn, the world's Largest Professional Networking Social Media Company, embarked on an APAC-wide upgrade of its Unified Communication (UC) Systems with PTS to transition its existing meeting rooms to its latest Global UC Standard.

PTS served as the Audio Visual (AV) Consultant and Technology Project Manager for the multi-site project and provided:

• End-to-end Audio Visual Consultancy (Including Equipment Audits of All Rooms, MTR Room Design, Procurement Oversight, Testing & Commissioning, and Handover)

• Multi-Site Programme Coordination & Technology Project Management

• Microsoft Teams Room (MTR) Implementation Coordination & Oversight

• Asset Tagging & Documentation

• Digital Twin Scans

  
  

Project Highlights: Locations: The project spanned nine cities, including Singapore, Hong Kong, Beijing, Shanghai, Tokyo, Sydney, Melbourne, Mumbai and Bangalore

Timeline: March 2024 - December 2024 (10 Months) Scale: Est. 267 Standard Rooms & 23 Bespoke Rooms across 9 APAC Offices

Purpose: Audit and upgrade all meeting spaces in the regional offices to Microsoft Teams Room (MTR) Standards, with minimum downtime

Key Components of the Engagement

1) Hardware & Room Assessments

• Site Survey & Audit of existing Meeting Rooms / Spaces

• Documentation of existing Equipment to check if they are natively compatible with MTR / re-usable

• Submission of Report with annotations by Space Type, which included: ~ 267 Meeting Rooms of various sizes (Huddle, Team, Small / Medium / Large / X-Large Conference Rooms) ~ 23 Specialty Spaces

2) Technology Architecture Migration

• Migrated from codec-based architecture to a compute-based MTR system (running on Windows with Teams Room software)

3) Control & Peripheral Integration

• Redesigned Control Panels, Room Scheduling Interfaces and Whiteboard Cameras to align with MTR Standards

4) Licensing & Administration Changes

• Updated licensing to Microsoft Teams Room Licensing, managed in Microsoft Teams Admin Center (TAC)

5) User Experience Shift

• Meeting interface standardised and transitioned to “Join Teams”

• Planned for Cloud Video Interop (CVI) where legacy endpoints remained

6) Comprehensive Asset Documentation and Digital Twin Creation

• Full Asset Tagging and Inventory Documentation of all equipment

• Matterport 360 Scans of all offices enabling Virtual Walkthroughs

Our Strategic Approach to Project Challenges

The Challenge	Our Strategic Approach
Large Scale, Multi-City Execution AV MTR Design Consultancy & Implementation Support across 9 cities with varying infrastructure capabilities, local regulations, and site conditions	Tailored Rollout Strategies & Plans Tailored rollouts to the infrastructure readiness & conditions of each site
Compressed Project Timeline Over 290 rooms required auditing, re-designing and upgrading to fit MTR standards	Streamlined, Fast Track Delivery Methodology Streamlined design-to-implementation workflow Maintained parallel workstreams across multiple sites to optimize timeline efficiency Assessment methodology enabled fast-track audits, completed within 2 weeks of project kickoff Achieved 1st site deployment in Beijing within 6 weeks from project kickoff
Multi-Jurisdictional Stakeholder / Vendor Management Coordination complexity from managing regional stakeholders across multiple time zones, languages and working cultures. Includes Client's Global and Regional IT/Real Estate teams, AV Manufacturers, Vendors and Integrators Navigating product part number variations across different markets —manufacturers using different part numbers in each region	Centralised Programme Management Centralised governance to manage all stakeholders. PTS acted as the unifed bridge between Client & Delivery Stakeholders to ensure smooth and cohesive delivery from design to go-live Close coordination (with regional manufacturer representatives and local AV integrators) to ensure standardisation in equipment part numbers, user interfaces and programming to ensure uniform quality and user experience across all sites Leveraged local knowledge and expertise to handle local execution realities to ensure context-specific problem solving and faster response times— so site-specific challenges are resolved swiftly and aligned with client expectations, on-site requirements and regulations
Global Standards Alignment Ensuring seamless integration between audiovisual systems and LinkedIn's global unified communications (UC) infrastructure while meeting enterprise-grade compliance requirements	Integrated AV & UC Expertise Leveraged dual capability as AV consultant and technology project manager Managed local execution realities and continuously ensured consistent quality standards and compliance to Client's requirements
Asset Documentation & Management Providing comprehensive accurate documentation of finished installations to support asset management and future AV lifecycle planning across distributed locations	Post-Completion Matterport Scans Delivered accurate, interactive visualisation of the finished rooms documentation through Matterport scans This enhances asset tracking, aids in remote site review and supports future AV lifecycle planning

Key Project Outcomes

• Reliable Room Booking & Scheduling, integrated with Microsoft Outlook/Exchange for room booking
  

• Seamless "One -Touch" Meeting Experience: Users can start, join and manage MTR meetings effortlessly, with minimal training or IT support
  

• Consistent User Experience across Locations: Standardised MTR Interface and AV Functionality ensure consistent meeting experience for all participants (in-person/remote), regardless of room size or geography, with clear audio, proper framing, and content-sharing support.
  

• High Quality Audio & Video Performance: Clear speech intelligibility, echo-free audio, and reliable video conferencing quality

Over 290 Microsoft Teams Rooms (MTRs) were successfully deployed across 9 cities in Asia Pacific—all within just 10 months.

This large-scale transformation was recognised as the Winning Project in the Connecting Meeting Spaces category at the Inavate APAC Awards 2025— and serves as testament to our ability to deliver complex, cross-border technology deployments while maintaining consistent quality and business continuity.

Driving this success was our strategic project management approach, which accelerated delivery timelines and established a sustainable model for efficient regional rollouts — all without disrupting day-to-day operations.